The fitness industry can be a cut-throat business. Instructors not only compete for the best time slots, but they seem to battle for the students as well. I worked for a gym once that gave new instructors 2 months to fill their classes. If they didn’t, the instructor got the boot as well as a strike on their reputation among the locals . That seemed pretty drastic to me, and I was grateful that I was taking over an existing class that already had nice numbers.
Sometimes filling up your class is just a matter of time and patience. Time to get the word out about your amazing-ness, and patience in yourself to learn what students want. That said, there are some tricks to becoming “that instructor”. You know, the one who seems to turn the newbies into groupies and the bosses into buddies.
I decided to ask a few of my “Rockstar Instructor” friends how they cultivate their following. Here are a few of their tips:
• Become friends with your students....